Lead capture, follow-up and process control for small teams

Stop losing leads in spreadsheets, inboxes and sticky notes.

MadCRM helps small businesses capture website leads, organise customers, assign tasks, document repeatable work, and keep follow-ups moving without the weight of a big enterprise CRM.

Plans for small teams Choose the setup that fits your workflow
WordPress ready Capture leads from your website forms
UK support Built by a team that works with small businesses

Feature set

Everything a small business needs to respond faster

Capture leads easily, keep the data organised inside the CRM, and give your team the tools to follow up consistently.

Dashboards and reporting

Home dashboard cards, task performance, completion trends, user activity, list completion and campaign statistics.

Lead flowRevenue MTDTask trends

Leads and customers

Searchable records, lead promotion, profiles, custom fields, notes, calls, deals, meetings, tickets and controlled data export by plan.

ProfilesStatusesImports

Companies and B2B accounts

Organisation records, company profiles, B2B/B2C modes, primary contacts, linked customers and Box document libraries.

B2BContactsDocuments

Tasks and team activity

Inbox, My Tasks, Due Soon, Completed, departments, task lists, assignments, subtasks, comments, attachments and activity feeds.

AssignmentsListsNotifications

Process recording

Record how your team does repeatable work, step by step, with screenshots and shareable guides. No jargon required.

Chrome ZIPWindows EXEShare links

Bookings and calendar

Booking management, CRM calendar views, Microsoft Calendar OAuth, bidirectional sync and event conversion workflows.

Graph APIBookingsSync

Email and communication

Email templates, builder and preview screens, SMTP management, admin default SMTP and a configurable notification sender email.

TemplatesSMTPAdmin sender

Marketing integrations

WordPress lead capture for all plans, plus Facebook Lead Ads, Google Ads, Microsoft Calendar and Box on selected plans.

FacebookGoogle AdsWordPress

Admin and permissions

Users, managers, teams, module permissions, terminology, system settings, OAuth credentials, logs and onboarding guides.

PermissionsSettingsLogs

Daily workflow

Built around the way the CRM is used after login

The front end now uses the same visual structure as the internal pages: clear page headers, action colours, compact operational cards and no guesswork.

1

Capture

Bring in leads from forms, Facebook, imports and customer records.

2

Work

Assign tasks, track due dates, manage departments and see activity.

3

Document

Record SOPs with screenshots, highlights and publishable review flows.

4

Notify

Use CRM alerts, sound, bell notifications and Windows native notifications.

Desktop and recorders

Downloadable tools for real work

MadCRM is still a web app, but the companion downloads make it feel closer to a native Windows workflow when the team needs notifications or SOP capture.

MadCRM Windows app

Runs the live CRM inside a desktop app, keeps working in the tray, starts with Windows and sends task notifications to Windows 11 Notification Center.

  • Installer and portable EXE downloads
  • Click a notification to open the assigned task
  • Tray menu with Start with Windows toggle

SOP recorder apps

Download the Chrome extension ZIP or Windows EXE from the SOP page. Record steps, screenshots and click highlights, then publish a customer-friendly slideshow link.

  • CRM URL and upload token preset from the CRM download
  • Backup download and upload for large recordings
  • Censor-friendly typing instructions for sensitive fields

Connections

Connected to the tools already in use

The CRM can receive, sync and organise data from advertising, website, calendar and document systems.

Facebook Lead Ads

OAuth, webhooks, lead sync, test leads and ad performance endpoints.

Google Ads

Account, campaign, dashboard summary and performance metric endpoints.

Microsoft Calendar

Microsoft Graph OAuth, calendar sync and event import into bookings.

WordPress

Ninja Forms webhook ingestion and a downloadable Madhouse CRM connector.

Simple pricing

Choose the plan that fits your team

All plans make lead capture easy. Export and advanced controls are plan-gated so customer data stays organised inside your CRM instead of drifting back into spreadsheets.

Solo

£19/mo

CRM basics for one small business owner getting leads under control.

  • 1 user
  • Up to 500 leads
  • WordPress lead capture
  • Tasks and reminders
  • Email templates
Get started

Ready to capture your next lead properly?

Create your account, connect your website forms, and move follow-ups out of inbox chaos.